October 16, 2017, Toronto, On – InsuranceforChildren, Canada’s leader in financial planning for children and creator of Child Plan™, Canada’s fastest growing Digital children’s investment brand and Blue Cross^®, ranked Canada’s #1 health insurance provider in 2017* is pleased to announce that insuranceforchildren has been designated as an MGA (Managing General Agent).

Insuranceforchildren believes the relationship is a perfect fit for both companies as both are focused on providing flexible insurance plans geared to today’s young millennial families.

As an MGA partner with Blue Cross^® our Family Advisor’s will now be able to offer the best in class family health and business insurance products to our families from one trusted advisor.

Michael Lampel, President of insuranceforchildren believes both companies have a strong brand and digital strategy to offer families the best in class, most flexible plans and professional advice. Mr. Lampel believes that Blue Cross’^® forward thinking by supporting and partnering with young innovative companies will lead to greater innovation in the delivery and education of future insurance plans along with advice geared to today’s millennial families. We’re honoured that Blue Cross^® sees our brand and mission as a fit with theirs and created this relationship to reach more young families.

About Blue Cross®

Blue Cross® was established in Ontario in 1941 to help Canadians pay for their health and hospital care. Today Blue Cross® is considered the #1 health benefits provider in the insurance sector*—ahead of other established benefits providers. Blue Cross also ranked in the top third of the most reputable brands in Canada*.

About insuranceforchildren:

Insuranceforchildren is Canada’s leader in financial planning for children and creator of Child Plan™ the fastest growing Digital children’s investment brand. Child Plan™ is a participating whole life insurance plan and the fastest growing alternative to the RESP. The Child Plan™ participating whole life plan is the only tax-free investment parents and grandparents can open for their children and grandchildren in Canada.

* Leger ranking of Canada’s most reputable companies.